Nigerian director and producer, Ade Adepegba, speaking ahead of the new film festival, Nollywood Now–apparently the first entirely dedicated to the genre–that takes place in London from 6-12 October:

Nigerians are the largest group of Africans living in the UK, and the majority of them live in London … Nigerian films still hold their strongest appeal to first generation immigrants who feel a deep attachment to their homeland. So, at the moment nostalgia is the main reason for the appeal of Nollywood.

And Nollywood Now’s creative director, Phoenix Fry:

Ultimately, it’s the way the films are crafted, rather than their juicy content that gives them universal appeal … The storytelling is so good. Nigerian filmmakers really know how to entertain their audiences. They’ve studied the populist genres from other countries – Bollywood musicals, low-budget horror and Brazilian soap operas, for example – and reworked these to appeal to anyone with a love of drama.

The Guardian’s Film Blog.

Further Reading

Fuel’s errand

When Africa’s richest man announced the construction of the continent’s largest crude oil refinery, many were hopeful. But Aliko Dangote has not saved Nigeria. The Nigerian Scam returns to the Africa Is a Country Podcast to explain why.

Fragile state

Without an immediate change in approach, Somalia will remain a fragmented country populated by self-serving elites seeking foreign patrons.

Coming home

In 1991, acclaimed South African artist Helen Sebidi’s artworks were presumed stolen in Sweden. Three decades later, a caretaker at the residential college where they disappeared found them in a ceiling cupboard, still in their original packaging.

Imaginary homelands

A new biography of former apartheid homeland leader Lucas Mangope struggles to do more than arrange the actions of its subject into a neat chronology.