Africa Is a Country

Car Commercials and Primitive Peoples

Car Commercials and Primitive Peoples

By
Tom Devriendt

It could have been just another dull TV ad featuring an Inca boy, Maori warriors, or Maasai dancers–heck, why not throw them all in there–and filed as such in the archives of car-plows-through-exotic-river-bed commercials.

But then we find out through this making-of clip “no Indian was hurt during the shoot” (around the 3:00 mark: “…nenhum índio foi ferido na filmagem”). So, now this commercial becomes something else. It becomes a reminder of Brazil’s past and present fraught with racial discrimination and we forget what the ad was trying to sell.

Further Reading

Fuel’s errand

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Fragile state

Without an immediate change in approach, Somalia will remain a fragmented country populated by self-serving elites seeking foreign patrons.

Coming home

In 1991, acclaimed South African artist Helen Sebidi’s artworks were presumed stolen in Sweden. Three decades later, a caretaker at the residential college where they disappeared found them in a ceiling cupboard, still in their original packaging.

Imaginary homelands

A new biography of former apartheid homeland leader Lucas Mangope struggles to do more than arrange the actions of its subject into a neat chronology.

Business as usual?

This month, Algeria quietly held its second election since Abdelaziz Bouteflika was ousted in 2019. On the podcast, we ask what Abdelmadjid Tebboune’s second term means for the country.