Africa Is a Country

You no longer need to be white to feel like a tourist in South Africa

You no longer need to be white to feel like a tourist in South Africa

By
Tom Devriendt

What do you do as a South African tourist industry when the promised surge in visitors after the World Cup fails to materialize? You move your aim, target the local ‘upcoming individuals, independent couples and families’, draw up an ‘energetic, vibey and pacey’ campaign, get some of those upcoming individuals on board — and you turn the local into a daft trope.

The BLK JKS, for example, take a left turn where the hitch-hiker’s carton says ‘local’, meeting up with ‘the original men: the San’, shaking hands ‘with their ancient selves’. South Africans are urged to get out of their ‘comfort zone’, ‘get off the map, get out of the suburbs, keep moving’, because ‘sometimes you’ve got to loose your way, to find yourself again’:

http://www.youtube.com/watch?v=zDNRW5y9-ZI

Artist Mary Sibande undertakes a ‘spiritual journey to Limpopo and Mpumalanga’, pulling over at ‘the cultural landscape’ of Mapungubwe, the cycad forest of ‘the other-worldly’ Ga-Modjadji and meets up with Esther Mahlangu, ‘the icon in African traditional art’:

http://www.youtube.com/watch?v=PXuhG5PplyA

And DJ Black Coffee flies low over KwaZulu-Natal’s Drakensberg Mountains:

http://www.youtube.com/watch?v=b61WEGmXnLk

You no longer need to be white to feel like a tourist in the country.

Further Reading

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Fragile state

Without an immediate change in approach, Somalia will remain a fragmented country populated by self-serving elites seeking foreign patrons.

Coming home

In 1991, acclaimed South African artist Helen Sebidi’s artworks were presumed stolen in Sweden. Three decades later, a caretaker at the residential college where they disappeared found them in a ceiling cupboard, still in their original packaging.

Imaginary homelands

A new biography of former apartheid homeland leader Lucas Mangope struggles to do more than arrange the actions of its subject into a neat chronology.

Business as usual?

This month, Algeria quietly held its second election since Abdelaziz Bouteflika was ousted in 2019. On the podcast, we ask what Abdelmadjid Tebboune’s second term means for the country.