Africa Is a Country

Coke and cynicism

Coke and cynicism

By
Sean Jacobs

I won’t bother to unpack this commercial, but this is exhibit A for the case against uncritical boosterism and identity politics. Coca Cola Kenya hijacks “the Africa is booming” discourse to sell more soft drinks. Here’s their cynical sales pitch:

There are close to 1 billion people in Africa each with a reason to believe. Because Coca-Cola knows, understands, lives and breathes AFRICA, ONLY COCA-COLA can influence positive attitudes amongst AFRICANS by claiming its role AS the ICON OF HAPPINESS and the BEACON OF OPTIMISM.

Further Reading

Fuel’s errand

When Africa’s richest man announced the construction of the continent’s largest crude oil refinery, many were hopeful. But Aliko Dangote has not saved Nigeria. The Nigerian Scam returns to the Africa Is a Country Podcast to explain why.

Fragile state

Without an immediate change in approach, Somalia will remain a fragmented country populated by self-serving elites seeking foreign patrons.

Coming home

In 1991, acclaimed South African artist Helen Sebidi’s artworks were presumed stolen in Sweden. Three decades later, a caretaker at the residential college where they disappeared found them in a ceiling cupboard, still in their original packaging.

Imaginary homelands

A new biography of former apartheid homeland leader Lucas Mangope struggles to do more than arrange the actions of its subject into a neat chronology.

Business as usual?

This month, Algeria quietly held its second election since Abdelaziz Bouteflika was ousted in 2019. On the podcast, we ask what Abdelmadjid Tebboune’s second term means for the country.