Africa Is a Country

Hip-hop's Language Problem

Hip-hop's Language Problem

By
Tom Devriendt

Rob Boffard writing in The Guardian:

Hip-hop in South Africa faces the same problems all music faces – how do you reach as wide an audience as possible? But it has additional posers unique to this country – can you rap in any of South Africa’s 11 languages and still be relevant to all your listeners? And how much can you rely on American hip-hop before losing your own identity? But this is a genre bursting with talent, and South African rap artists are finding ways around the difficulties their situation throws at them … Corporate interest helped South African hip-hop beat one of its biggest problems. Globally, few genres have taken to the internet like hip-hop, and it’s now a vital tool for any artist. But in South Africa? Not a chance. Of the country’s 49m people, only around 6m have access to the web. And in the predominantly black townships, which represent hip-hop’s core market, internet access is almost unheard of. When it comes to publicising and distributing music, there’s rarely a workable online option.

Is that so?

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