Africa Is a Country

“Keep Africa Alive,” Continued

“Keep Africa Alive,” Continued

By
Sonja Sugira

The campaign is accompanied by print ads featuring celebrities in coffins to represent their digital deaths. Can this stop, please?

The Keep a Child Alive campaign features celebrities photographed in a coffin.

Today is World AIDS Day, which means you can expect the gatekeepers of Team: Save Africa to be in exceptionally fine form. In years past, Bono and (RED) have reigned supreme but this year brings a new contender in the form of Alicia Keys and her charity, Keep A Child Alive (KCA). Founded in 2003 by Leigh Blake, KCA has mostly wallowed in obscurity, only able to sit and watch as (RED) cornered the market. Not that KCA hasn’t tried. Who can forget their first attempt at grabbing the spotlight, 2006’s “I Am African” campaign?

The KCA folk has threatened to not tweet for a day. “The world’s top celebrity tweeters are sacrificing their digital lives to give real life to millions of people affected by HIV/AIDS in Africa and India.” The campaign is accompanied by print ads featuring the celebrities in coffins to represent their digital deaths. They include Justin Timberlake, Lady Gaga, Kim Kardashian and Usher and Elijah Wood.

I would file this latest stunt under the same banner but I can barely conjure up an eye roll, much less proper indignation. Better luck next year. Watch.

Further Reading

Fuel’s errand

When Africa’s richest man announced the construction of the continent’s largest crude oil refinery, many were hopeful. But Aliko Dangote has not saved Nigeria. The Nigerian Scam returns to the Africa Is a Country Podcast to explain why.

Fragile state

Without an immediate change in approach, Somalia will remain a fragmented country populated by self-serving elites seeking foreign patrons.

Coming home

In 1991, acclaimed South African artist Helen Sebidi’s artworks were presumed stolen in Sweden. Three decades later, a caretaker at the residential college where they disappeared found them in a ceiling cupboard, still in their original packaging.

Imaginary homelands

A new biography of former apartheid homeland leader Lucas Mangope struggles to do more than arrange the actions of its subject into a neat chronology.

Business as usual?

This month, Algeria quietly held its second election since Abdelaziz Bouteflika was ousted in 2019. On the podcast, we ask what Abdelmadjid Tebboune’s second term means for the country.

The complexities of solidarity

Assassinated in 1978, Henri Curiel was a Jewish Egyptian Marxist whose likely killers include fascist French-Algerian colons, the apartheid South African Bureau of State Security, and the Abu Nidal Organization.