You can now trust Nigerians

Recently advertising and the movies in the West have have been hard on Nigerians. Even when they mean well.

Bus stop Lagos, Nigeria. Image credit Ebun Akinbo for the IMF via Flickr CC BY-NC-ND 2.0.

I haven’t had time to blog much recently, but had to put this up. While watching a “60 Minutes” insert focused on director James Cameron’s latest expensive movie, “Avatar” (which is expected to crush all box office records when it comes out next year), I saw a TV commercial for the identity protection company, Identity Guard. The commercial – which looks like it was shot in South Africa – riffs on the so-called 419 identity theft scam, which has the reputations of Nigerians and Nigeria. Identity scams have no nationality, but tell that to people who assume only Nigerians are doing it. In the commercial, a white women, presumably in the U.S., orders shoes online. The transaction triggers a series of actions on the streets of Lagos. But it turns out it is not identity theft. She did order the shoes from Lagos.  A few people have pointed out that despite the surprise ending, the ad reinforces viewers’ racist conceptions of Nigerians. It doesn’t help that recently, advertising and the movies have been hard on Nigerians. Just to take one example: the sci fi movie, District 9, in which Nigerians, instead of the aliens, are “the true Others.”

Talk of Nigerians. A friend in London reports about attending a conference on “African Film in the Digital Era” at which the big subject was the film “The Figurine,” what attendees referred to as a “quality Nollywood movie.” By which they mean excellent sound quality, good acting, high quality editing, etcetera, things you don’t usually see in Nollywood films. More than this, she wanted to talk about the film’s premiere’s in London. Her: “I somehow missed it but … nearly 3,000 people turned up at the London premiere … I really don’t know whether 3,000 might have been exaggerated figure but it’s quite extraordinary. Apparently, the organizers managed to get a second screen so that they did not have to turn away people. They even tried to get a third one but they failed. The director, Kunle Afolayan, also attended the event [Sunday] …” Based on the promo video for the London premiere night, my friend’s account sounds real.

Apparently this song is all the rage in Naijaland now.

The National, based in Abu Dhabi, has a profile on “the South African giant of contemporary literature” JM Coetzee in which, unsurprisingly, other people does all the talking.  It also rehashes all the familiar controversies of the last few years around the elusive Coetzee (including his lack of overt political involvement during the struggle against Apartheid; the reaction to his novel “Disgrace” inside South Africa; his emigration to Australia, etcetera, etcetera).  Which leads the reporter to an unsatisfying (for me at least) conclusion: “… There can, it seems, be no simple answers about Coetzee. Even as we approach him he slips away from us, into a hall of mirrors of his own making. Perhaps we must come to accept, then, that the many attempts to look beyond Coetzee’s writing to the man himself are misguided, that the most authentic Coetzee available to us is the one revealed ironically, hesitantly, and obliquely in his novels.”  If you still want to read it.

Africa Knows is a stock photo site run by experienced Kenyan bloggers, Sheila Ochugboju and Joshua Wanyama. They claim to know Africa “.. and its own people more than any international media agency can ever know” and about creating “a new identity” for the continent.

Around this time of the year “The Economist” magazine publishes its annual “The World in …” The 2010 edition just came out. The issue usually includes the award of titles like “the world’s worst country.” The prize is not something to be proud of. This year’s prize, surprise, goes to an African country: It is Somalia. The Economist claims it has good reasons for its choice: “… Calling Somalia a country is a stretch. It has a president, prime minister and parliament, but with little influence outside a few strongholds in the capital, Mogadishu. What passes for a government is protected by an African Union peacekeeping force guarding the presidential palace. Most of the country is controlled by two armed, radical Islamist factions … Poor countries are often defined by their weak health, education and income measures, but conditions in Somalia are mostly too wretched to record … ”

Music Breaks:

Magic Systeme and Khaled’s “Même Pas Fatigué,” is the kind of collabo between the various strands of France’s African population. Franck Ribery, the French national football team winger (married to a Moroccan), joins for a cameo in the football themed video. By the way, the relationship between French musicians and French footballers is interesting. See also, for example, Youssoupha connecting with Claude Makalelele (the Congolese connection) and Sami Traore.

Summertime by BLK JKS.

Watch this great little video of Jimi Tenor and Tony Allen talking about their collaboration. I like the sound of this.

At my old blog, I heavily promoted the Nigerian-German singer, Nneka. She is now making a splash in the US among the neo-Soul masses. It helped that Questlove, drummer of The Roots and a sort of godfather of the genre, has conferred his blessings. This is the US version of her video for the song, “The Uncomfortable Truth.”

Further Reading

On Safari

On our year-end publishing break, we reflect on how 2024’s contradictions reveal a fractured world grappling with inequality, digital activism, and the blurred lines between action and spectacle.

Rebuilding Algeria’s oceans

Grassroots activists and marine scientists in Algeria are building artificial reefs to restore biodiversity and sustain fishing communities, but scaling up requires more than passion—it needs institutional support and political will.

Ibaaku’s space race

Through Afro-futurist soundscapes blending tradition and innovation, Ibaaku’s new album, ‘Joola Jazz,’ reshapes Dakar’s cultural rhythm and challenges the legacy of Négritude.

An allegiance to abusers

This weekend, Chris Brown will perform two sold-out concerts in South Africa. His relationship to the country reveals the twisted dynamic between a black American artist with a track record of violence and a country happy to receive him.

Shell’s exit scam

Shell’s so-called divestment from Nigeria’s Niger Delta is a calculated move to evade accountability, leaving behind both environmental and economic devastation.

Africa’s sibling rivalry

Nigeria and South Africa have a fraught relationship marked by xenophobia, economic competition, and cultural exchange. The Nigerian Scam are joined by Khanya Mtshali to discuss the dynamics shaping these tensions on the AIAC podcast.

The price of power

Ghana’s election has brought another handover between the country’s two main parties. Yet behind the scenes lies a flawed system where wealth can buy political office.

Beats of defiance

From the streets of Khartoum to exile abroad, Sudanese hip-hop artists have turned music into a powerful tool for protest, resilience, and the preservation of collective memory.